The London property market remains a prime destination for Ultra-High-Net-Worth Individuals (UHNWIs) looking to invest in luxury real estate. Despite recent fiscal changes, such as the abolition of non-dom status and the increase in surcharges on second homes. Our CEO, Islay Robinson, believes the allure of London’s super-prime properties is stronger than ever. Featured in Tatler, Robinson offers exclusive insights into what the super-rich will be buying in 2025 and the key trends shaping the London property market.
London Property Market 2025: What's Next for the Super-Rich?
Robinson outlines why London will remain the go-to city for the Super-Rich in 2025:
“London’s allure for the super-rich is far more robust than any single policy change. The city has long held its status as a global beacon for wealth management, premier education, elite sport, culture, and unparalleled connectivity. Despite changes in the tax landscape, London remains a trophy asset and continues to be a top target for the wealthy looking to invest in luxury properties.”
As we move into 2025, Robinson predicts an even greater demand for London’s diverse architecture. Period properties, such as grand Georgian and Victorian townhouses in the prestigious areas of Knightsbridge, Belgravia, and Mayfair, will remain highly sought after. At the same time, cutting-edge developments—such as serviced apartments in branded residences and bespoke ultra-modern builds—will appeal to those with a taste for contemporary luxury.
Personalisation and Customisation: The Future of Luxury Homes in London
Another trend shaping the London property market in 2025 is the increasing demand for homes that offer extensive personalisation.
“UHNWIs are looking for properties that allow them to express their personalities. Whether it’s a private gallery, a wellness spa, or a subterranean car lift, the most coveted homes are those that can be customised to match their unique lifestyles,” Robinson explains.
Robinson advises potential buyers in the super-prime property market to act swiftly:
“Hesitation can be costly in London’s luxury real estate market. If you find a property that aligns with your vision, don’t wait. As the saying goes, fortune favours the bold, and this couldn’t be truer in London’s competitive property market.”
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